Meet Jake and Shane, twin founders of Shakeup Cosmetics, whose stock and fulfilment now run quietly out of a Wigwam unit in Bath.
Who Shakeup Cosmetics Are
Shakeup Cosmetics is a men’s skincare brand, a certified B Corp, founded in 2019 by twin brothers Jake and Shane. It was built to challenge the stigma around men’s skincare, with their hero product, “Let’s Face It” BB cream, leading the range.
The Trigger: Why the Office Stopped Fitting
Post-pandemic, running a traditional office no longer matched how Jake and Shane wanted to run the business. The overheads of an office they didn’t need, rent and business rates, didn’t fit a leaner model. A growing skincare brand doesn’t need a reception desk and a boardroom, it needs somewhere secure to keep stock and a fast way to get orders out the door.
The Move: Setting Up in a Wigwam Unit in Bath
They relocated their stock, packaging and marketing materials into a unit at Wigwam Self Storage Bath, using it as the hub for order prep and dispatch, while running the office side of the business from home. What they were looking for wasn’t just space, it was secure business storage in a genuinely professional environment, somewhere that could function as an operational headquarters, not just an overflow cupboard.
What they used the unit for
Stock, packaging and marketing materials all live there, with orders prepared and dispatched from the same space. It’s a genuine working base for the physical side of the business, not just a place to park boxes between deliveries.
Receiving deliveries, honestly
Jake and Shane, or their team, receive their own stock during the 6am to 10pm access window. Sites are unmanned, so it’s never Wigwam staff signing for deliveries on a customer’s behalf.
Why the Unit Worked for a Growing Brand
Early goods-in, 6am to 10pm access
That window fits order prep well before a normal working day starts.
Individually alarmed units and 24-hour CCTV
Real security for stock and packaging materials, especially with the site unmanned overnight.
14-day minimum with refund of unused days
No long-term lock-in, which matters for a growing brand that needs to flex.
Room to scale as the business grows
Units range from 10 to 300 square feet across 15-plus sizes, so there’s real room to move up as order volume grows. Wigwam units are clean, dry and secure. See business storage for the full range.
Convenient enough to actually work from
Free on-site parking made the day-to-day logistics straightforward too, loading stock in and orders out doesn’t work if the site itself is a hassle to get to and from.
If you run a business like Shakeup’s, see what a unit could look like for you.
The Outcome
Reduced overhead costs, improved cash flow, and freed-up budget reinvested into product development and marketing. That’s the real shift, money that would have gone on rent now goes into the products and the brand itself.
In Jake’s Words
Jake puts it simply: the model “reflects how many small, ambitious brands will choose to work in the future.”
Could Your Business Work This Way?
For storage, stock and self-managed fulfilment, yes, this is exactly the kind of setup Wigwam supports. It’s not a staffed retail premises, and it won’t suit every business, but for a lean, growing brand that needs somewhere secure and flexible rather than a full office, it’s a genuine option, not a compromise. For the fuller picture on how this works for an online retailer, our guide on e-commerce fulfilment and stock storage covers the detail.
